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“We’re canvassing in rural areas, where it’s a lot harder to reach people — so far spread, no WiFi, battling the weather,” says Tomas Evangelista, founder of Evangelista Community Relations. “But to have that face-to-face interaction, someone giving you information, is so different from seeing an advertisement.”
Rural California residents often feel their tax dollars go out but don’t come back, so Evangelista’s group explains that an accurate Census count changes that. “Money is being allocated [based on] that data,” he says. “It means more grants and more loans for the region.”
Evangelista also encourages immigrants to participate. “I’m a DACA recipient — and in 2010, I was in college, I had the Census in front of me, and I was afraid to fill it out,” he says. “But now I see I should be happy to be included in any count.”